Wednesday, September 20, 2006

Safal Market

So I decided to visit the Safal Market outside of Bangalore today. It's a massive project, 60 acres and the project outlay was in the region of a 150 crores (~40 million USD) and envisaged handling over 1900 tons of material a day. Unfortunately, while the infrastructure is impressive, it's functioning has been less so.



Why would a vegetable market require three helipads? (Bottom middle of the picture.)

Empty auction (They use a reverse dutch auction to sell produce.) halls and bare material warehouses attest to this. Buyers complain of untenable pricing and uncertainty of supplies.

It seems a pale shadow of the giant it was set up to be.





They have large humidity and temperature controlled storage and ripening chambers as well as huge sorting and holding halls. They use battery operated forklifts throughout the market.

There seems to be not rational explanation for the failure that this market has experienced. But I do wonder where all of this leaves the farmers who signed up with the cooperative.

10 comments:

chamique said...

You need to put a disclaimer of sorts on your Google video.
- Views best with head tilted to the left at a forty-five degree angle.-
That aside, a commentary would've helped.

Just saying, is all.

blr bytes said...

Heh. Only because it was a "Strictly No Photography" zone and a voice-over would have made it most obvious.

Mr. D said...

MAYBE: It's a top-secret government installation which only masquerades as a vegetable market. That would explain pretty much everything.

(Yes, I've read too much Le Carre, and watched too much Hitchcock, but it could be true, you know)

Dilettante said...

Mr. D: In keeping with your heist month. MAYBE: You can pull off a heist at such a government installation, no?

Anonymous said...

the helipad is there to ensure that only the freshest of produce is flown in from around the country !!!

corporate whore said...

Put one swimming pool, one bar, and grow ganja. Almost looks like a columbian druglord hideout.

Success is guaranteed.

Anonymous said...

On a serious note, it is sad to see such a development under performing - saying this because I was involved in the construction of the facility and the client had great ambitions then (2003, seems a long time ago!!)

Anonymous said...

That is true. L&T?

Ninoj said...

I too noticed the pathetic failure of such a mega project when i made a visit last month to Safal. the changing marketing channels of fresh fruits and vegetables after the entry of organized retailers leaves no scope for revival of safal.

Unknown said...

It is not true that Safal Market is not a success. May be volumes are lower than what infrastructure has been designed to handle. So is most organisations and individuals. One can not judge it from the commercial angle only. Safal market has revolutionised the concept of fresh produce markets in India and it acting as a teacher to private organisations to set up viable models. Moreover being a government organisation, its sole objectives were never commercial. There sure is a scope for improvement. But a great success it is.